We’re having lots of fun working with LuxeBaby, a smart little startup that’s creating luxurious, high-performance bibs that will delight babies, moms and dads. Jennifer and Chris Cleary—business pros with toddler and infant daughters—were fed up with ordinary bibs. Babies eat with their whole bodies, and options on the market just can’t keep up. To close the highchair hygiene gap, LuxeBaby’s super chic bibs cover more, absorb more and stay on until mealtime’s done. We wanted their logo to capture the pure, friendly elegance of their brand.